Coordinating Contracts for Two-Echelon Supply Chain with Price and Promotional Sensitive Demand
نویسندگان
چکیده
منابع مشابه
Coordinating a Two-echelon Supply Chain through Different Contracts under Price and Promotional Effort-dependent Demand
Retail price and promotional effort are two important parameters on which demand of a commodity largely depends. This paper develops and analyzes a two-echelon supply chain where market demand depends on both retail price and sales effort. The centralized model is studied as the benchmark case, and the wholesale price-only contract is studied as the base case in which each entity tries to maxim...
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This study deals with the effects of a supply chain (SC) with single product, multiple retailers and a manufacturer, where the manufacturer(he) produces lotsize of the product that contains a random portion of imperfect quality item. The imperfect quality products are sold in a secondary shop. The new contribution of this paper is a new non-linear demand function. Demand of the end customers va...
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In this paper, a discount model is proposed to coordinate pricing and ordering decisions in a two-echelon supply chain (SC). Demand is stochastic and price sensitive while lead times are fixed. Decentralized decision making where downstream decides on selling price and order size is investigated. Then, joint pricing and ordering decisions are extracted where both members act as a single entity ...
متن کاملPrice , Rebate , and Returns Supply Contracts for Coordinating Supply Chains with Price Dependent Demand *
Channel rebates and returns policies are common mechanisms for manufacturers to entice retailers to increase their order quantities and sales ultimately. However, when the underlying demand depends on the retail price, it has been known that channel coordination cannot be achieved if only one of these mechanisms is deployed. In this paper, we show that a policy that combines the use of wholesal...
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ژورنال
عنوان ژورنال: Modern Applied Science
سال: 2016
ISSN: 1913-1852,1913-1844
DOI: 10.5539/mas.v10n7p132